Momentum USA, Inc., launches European Premium Solutions – EPS Friction Brake Pad Line
- abands
- Nov 20
- 1 min read
Distributed 11/20/25 | Contact: Dave Gonzales |
FOR IMMEDIATE RELEASE | 678 642-7729 |
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Richmond, Virginia – 20 November 2025 — Momentum partnered with a leader in European friction, ICER Brakes, Spain, to develop a product solely focused on the unique braking requirements of European vehicles. This product, like our AmeriBRAKES line, provides hands-on quality control and contiguous product supply and distribution, resulting in improved ROI for Momentum’s customers. European Performance Solutions – EPS Friction will be exclusively distributed by New World Friction, a division of Momentum USA, Inc.
The new European Premium Solutions – EPS Friction line is competitively positioned for European vehicles, coverage for most North American European applications. All the disc pads will be designated and certified with the E Mark /R90 performance and safety certification. Momentum delivers expertly engineered and manufactured brake solutions tested for best-in-class performance, featuring a full range of materials and advanced composites for European vehicles and vehicle service (including 100% copper-free ceramics that meet current and future regulations). EPS Friction – European Premium Solutions is fully supported in all E-Cats and operating systems.
About Momentum USA, Inc.
For 80+ years now, an American family-owned company, Momentum USA, Inc., is a leading aftermarket Brake Pad, Cabin Air Filter, and Exhaust manufacturer /distributor serving the independent WD’s, co-manufacturing, fleet, specialty and installer markets in North America and abroad.
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